Privacy Policy



Caera Technologies Inc. also known as Practicalm (the “Company”) provides an online software platform , including clinical content and tools (the “Services”).

The Company respects the privacy of individuals, and strives to collect, use and disclose Personal Information in a manner consistent with all applicable laws. The Company is committed to safeguarding the privacy of Personal Information that it collects, uses or discloses in the course of providing the Services and will not sell Personal Information.

Application of Policy

This Policy establishes the Company’s obligations and expectations for the use, collection and disclosure of Personal Information of visitors to or registered users of the Company’s website (collectively, the “User” or “Users” as applicable)—whether oral, electronic or written.

Personal Information

In this policy, “Personal Information” means any information about an identifiable individual but does not include business contact information which enables an individual at a place of business to be contacted. Information that is organized in the aggregate and/or which does not reasonably identify the individual to whom it pertains is not Personal Information.


Except as otherwise provided by law, the Company shall collect, use or disclose Personal Information only as reasonably required for the purposes of providing the Services (the “Purposes”).

The Purposes include, but are not limited to:

  • managing the accounts of registered users, including billing;

  • improving the delivery of the Services, including providing customer support;

  • monitoring the use of the Company’s website, for creating, improving or editing the Company’s website content, and to protect the security and integrity of the Company’s website;

  • subject to applicable legislation, to allow the Company to market and advertise the Services to Users, including with respect to rewards programs, contests, discounts offers or events;

  • subject to applicable legislation, to provide Users with information which may be of interest with respect to the rewards programs, contests, discount offers , events or products and services offered by third parties through the Company or advertised on the Company’s website, and to facilitate a User’s registration for, purchase of, or interest in the same, as applicable;

  • enforcing the User’s compliance with all applicable terms of use and all applicable laws, including investigating any complaints or claims related thereto or assisting law enforcement or any authority with jurisdiction in any investigation;

  • providing Users with notifications relating to the Services, including notifications from other Users, updates about changes to, and features of, the Services, important news which may impact a User’s use of the Services, and as may be required by law; and

  • Complying with the Company’s legal obligations, business requirements, and regulatory compliance and for auditing purposes.

If the Company wishes to use or disclose Personal Information for any purpose other than the Purposes, the Company will obtain the consent of the User, as required under applicable laws and regulations.


By visiting the Company’s website, or by voluntarily providing Personal Information to the Company in the course of becoming a registered user, as applicable, the User is deemed to have given his or her consent to the collection, use and disclosure of Personal Information in accordance with this Policy.

A User may withdraw his or her consent in writing to the use and disclosure of their own Personal Information at any time unless the Personal Information is necessary for the Company to fulfill its legal obligations.

If a User withdraws consent to the use and disclosure of Personal Information, it may compromise the Company’s ability to provide the User with the Company’s Services.

Collection of Personal Information

The types of Personal Information that the Company may collect include, but are not limited to, the following:

  • name, email address, cell phone number, physical address and other information collected during the registration process.

  • information related to the use of the Company’s website, including IP address, browser type, the referring domain, pages visited, and search history;

  • information relating to the User’s interactions with the Company, including records of correspondence, internal notes or memoranda, financial records, business records; and

  • information provided in the course of using the Company’s online platform.

The Company normally collects Personal Information directly from the User but may collect User’s Personal Information from third parties as authorized by law.

Disclosure of Personal Information

The Company may disclose Personal Information to third parties for legitimate business purposes or for the Purposes and will obtain assurances from such third parties that they will safeguard Personal Information in a manner consistent with this Policy.

Retention and Destruction

Subject to the terms of this Policy, Personal Information is only retained as long as is reasonable to fulfill the purpose for which it was collected or for legal or business purposes (such as backup, archival, or audit purposes, or to improve the Services) or as otherwise required under applicable law.

Notwithstanding the preceding paragraph, and subject to applicable laws and regulations, the Company will retain all Personal Information generated by Users with respect to User intercommunications, and all Personal Information which is posted by Users to areas of the Company’s website which are accessible to all Users, indefinitely.

Personal Information which is used to make a decision that directly affects the User to whom it pertains will be retained for at least one year after the date of that decision.

Cookies, Web Beacons and other Technologies

To collect certain information, we may use a browser feature known as a "cookie" or a similar technology such a Web beacon or a tracer tag. Cookies are small files placed on your hard drive that assist us in providing you with a customized browsing experience. A Web beacon or tracer tag is an object embedded in a Web page, often working in conjunction with a cookie, which unobtrusively monitors the behavior of a user on the Web page so that we can understand how you use our Website in order to improve the experience.

We use cookies, web beacons, tracer tags and similar technologies to better understand how you use our websites and to improve your experience. For example, a cookie may recall a set of preferences you have set for our website. Cookies are also used to measure the performance of the Website including number of page visits, duration of visits and click-throughs and to direct you to relevant advertisements to third party websites. These activities are invisible to you, and are generally intended to improve your internet surfing convenience.


The Company will take reasonable precautions, including technical, administrative and physical measures to protect Personal Information from loss, misuse and unauthorized access, disclosure, alteration or destruction. Records containing Personal Information are considered Company property and will afforded confidential treatment at all times, regardless of whether these records are in electronic or paper form.

The Company uses appropriate security measures when destroying Personal Information, including shredding paper records and permanently deleting electronic records.


The Company will employ reasonable efforts to keep Personal Information relevant to its intended use, accurate, complete and current. The Company relies on Users to notify it if there is a change to their Personal Information.

The Company will take reasonable steps to permit Users to correct, amend or delete Personal Information that is demonstrated to be inaccurate or incomplete. These requests may be made by contacting Chief Operation Officer.

In the event Personal Information is corrected, the Company will as soon as reasonably possible send applicable corrections to each organization the Personal Information was disclosed to during the year before the Personal Information was corrected. In the event Personal Information is not corrected, the Company will note the requested correction where applicable.


Users have a right to access their own Personal Information that is in the custody or under the control of the Company, subject to exceptions provided for in applicable privacy laws.

You may request access, updating and corrections of inaccuracies in Personal Information we have in our custody or control by emailing or writing to us at the contact information set out below. We may request certain Personal Information for the purposes of verifying the identity of the individual seeking access to their Personal Information records. We will respond to your request within 30 business days.

Contact Information of Privacy Officer

Please submit questions or comments regarding this Policy or the Company’s practices concerning Personal Information by email at or at the following address

#1200 555 West Hastings Street,

Vancouver, British Columba, Canada

V6B 4N6

Changes to this Policy

This Policy may be amended from time to time, consistent with the requirements of applicable law. Appropriate notice will be given concerning any such amendment.

Effective Date

This Policy is effective as of April 1st, 2019.